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Maruti NEXA services launched
Maruti Suzuki India Limited (MSIL), a big name in the Indian automobile industry, launched NEXA, its new premium sales channel at Paramashiva Motors Private Limited at MG Road here on Saturday. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
​Vijayawada: Maruti Suzuki India Limited (MSIL), a big name in the Indian automobile industry, launched NEXA, its new premium sales channel at Paramashiva Motors Private Limited at MG Road here on Saturday. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
Executive Directors of Marketing and Sales, T Hashimoto and R S Kalsi, inaugurated the services officially. Speaking on the occasion, the Executive Directors said, “To attain its medium-term goal of two million annual sales by 2020, the company is taking new initiatives in all areas of business. It is reaching out to new segments of customers emerging in a changing India.
It was also the first to offer a bouquet of solutions to customers such as insurance, finance, trade-in of pre-owned cars at its dealerships. The next step is taking the lead in offering customers experience, through NEXA.” MSIL Managing Director and CEO Kenichi Ayukawa said, “NEXA provides a new experience of hospitality from Maruti Suzuki.
Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers”. Senior Vice-President of NEXA from Maruti Suzuki India Ltd Partho Banerjee and CEO of Paramashiva Motors Cheruvu Srinivas were present.
