Philip Morris International drive to eliminate child labour in tobacco cultivation

Philip Morris International drive to eliminate child labour in tobacco cultivation
Highlights

Following the launch of intervention programme ‘Prevention of Child Labour and Rural Development in tobacco growing villages of AP and Karnataka’ this year, IPM India was able to encourage 8,000 children to attend schools regularly. IPM India, the wholesale trading arm of Philip Morris International (PMI) in India, has reported a significant improvement in school attendance as a result of its pr

Vijayawada: Following the launch of intervention programme ‘Prevention of Child Labour and Rural Development in tobacco growing villages of AP and Karnataka’ this year, IPM India was able to encourage 8,000 children to attend schools regularly. IPM India, the wholesale trading arm of Philip Morris International (PMI) in India, has reported a significant improvement in school attendance as a result of its programmes directed at reduction and elimination of the use of child labour by tobacco growers.

Motivates 8,000 children to attend schools regularly

The project on ‘Prevention of Child labour and Rural Development in tobacco growing villages of Andhra Pradesh & Karnataka’ undertaken through a voluntary organisation ASSIST, has resulted in children from 34 communities in 30 villages attending school regularly.

Around 8,000 school children have started attending schools regularly, thereby moving out of the farm workforce. The awareness programmes have reached out to over 3,400 children through child-to-child workshops. Awareness rallies and cultural programmes involving over 7,000 children have built connect with over 60,000 villagers.Every year PMI supports nearly 8,000 children in tobacco-growing areas in AP and Karnataka on a range of projects, says R Venkatesh, Director, Corporate Affairs, IPM India.

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