Bajaj discontinues Discover 100, 100M, 125M

Bajaj Motorcycles has silently discontinued three bikes from its Discover range. The Discover 100, Discover 100M and the Discover 125M are the bikes that got the boot.The Pune-based manufacturer has removed theses bikes from the official website. Earlier, Bajaj launched many motorcycles under the Discover brand on the pretext of catering to more consumers in the Indian market.

However, the strategy didn’t go as expected and the company pulled the plug off certain motorcycles. Bajaj had admitted that it couldn’t taste success with the multiple Discover bikes as they expected to and henceforth, they will focus majorly on creating new segments through their performance bikes.