Maserati opens first dealership in South India

Maserati has entered South India with a new dealership in Bengaluru. Jubilant AutoWorks has set up the dealership to provide both sales and service facility for the Italian luxury brand. The showroom in Bengaluru is the second for Maserati, after the one in New Delhi that was inaugurated in September.

Apart from the Maserati lineup, the facility also has a visitor lounge, which introduces clients to Maserati’s history and houses a special section for exclusive Maserati merchandising items and hosts a configurator to customise their new vehicle. Through this showroom, Jubilant AutoWork will cater to entire South India with dedicated managers for Chennai, Hyderabad and Kochi.

Marking the occasion, Bojan Jankulovski, head of operations for Maserati India, said, “As part of its over 100 years of heritage, exclusivity and sophistication with a generous dash of Italianity are embedded in Maserati’s genes. We believe that the southern market, and Bengaluru especially, is embedded in a culture that understands and appreciates luxury, thus holding immense potential for a brand like ours.

The southern part of India has witnessed a strong growth in luxury car sales, which makes it clear that having a representation in the area is now a necessity for Maserati. Part of being a luxury brand is closeness to our clients and delivering personalised service. We are delighted to have associated with an established company like Jubilant AutoWorks, whose values are very similar to ours.”