Mahindra Nuvosport eyes more sales than Quanto
The NuvoSport aims to lure prospective compact crossover customers.The Mahindra NuvoSport sub-4m ladder frame SUV which succeeded the ailing Quanto...
The NuvoSport aims to lure prospective compact crossover customers.The Mahindra NuvoSport sub-4m ladder frame SUV which succeeded the ailing Quanto aims to bring in much better sales volumes. The company has created a production capacity of 18,000 units per year for the new model at its Nashik facility which translates into 1,500 units per month.
Now that is more than double of the Quanto’s monthly sales average. Since its launch in September 2012 till February 2016, the Quanto managed a modest cumulative sales volume of 26,394 units. In comparison, the TUV300 which was launched in last September has already surpassed 20,000 units while the KUV100 which went on sale in January 2016 has garnered over 35,000 bookings so far.
Though the NuvoSport is based on the new Scorpio’s platform, as a package, it comes out as a facelifted Quanto. Save for a polarizing front fascia, rest of the body work has been carried forward from the Quanto. Same is the story with the interior and engine (NuvoSport gets AMT option which was not offered in the Quanto).
Will a rebranding exercise result in twice the sales as before? Well, it’s not gonna be easy for the NuvoSport to lure customers away from the well established Ford EcoSport and Maruti Vitara Brezza.
The Mahindra NuvoSport retails between INR 7.35 lakhs to 9.76 lakhs (ex-showroom, Thane).
This article has first appeared in Rushlane.com