Royal Enfield Classic 350 a cash cow for company, pulls two-wheeler maker out of sales nosedive

Royal Enfield Classic 350 a cash cow for company, pulls two-wheeler maker out of sales nosedive
Highlights

The bike has been soldiering on without any significant mechanical changes since its launch.The Royal Enfield Classic 350 entered the scene in 2009 to pull the two-wheeler maker out of a sales nosedive. Since then, the Classic 350 established itself as a cash cow for the company, registering a steady increase in volumes every fiscal.

The bike has been soldiering on without any significant mechanical changes since its launch.The Royal Enfield Classic 350 entered the scene in 2009 to pull the two-wheeler maker out of a sales nosedive. Since then, the Classic 350 established itself as a cash cow for the company, registering a steady increase in volumes every fiscal.

In FY2015-16, the Classic 350 managed to clock an impressive volume of 276,853 units which represents a growth of 76% compared to the FY2014-15 figure of 157,531 units. To put the model’s important in a different context, about 55% of Royal Enfield’s FY2015-16 sales came from the Classic 350. The retro classic motorcycle also entered the top 10 highest selling motorcycles (scooters not included) of India at 9th place.

The Classic 350 has been soldiering on without any significant mechanical changes since its introduction but has received a handful of special edition treatments and several new color options. The most recent new color introduction took place in January this year.

The bike is powered by a 346 cc single-cylinder air-cooled engine which dishes out 19.8 bhp and 28 Nm of torque. Transmission is a 5-speed unit.

Coming back to the top 10 best selling motorcycles list for last fiscal, the Hero Splendor retains its 1st position. Hero Motocorp has 4 entries in the list, Bajaj has 3 and Honda has 2.

This article has first appeared in Rushlane.com

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