Convinced that you’re bound by certain style guidelines if you’re over a size 14? Get ready to change your mind.Spend an hour or two scrolling through myriad plus size retailers online? Have walked up and down the floors of a mall,
Fashion for all
in and out of trial rooms meticulously? But when you look a little harder, however, or try to get your hands on anything a bit more niche; think low-cut tops, off shoulder dresses or motif embroidered jackets it’s almost impossible and disheartening to find something that accentuates your figure.
The most important for me is the comfort and the fit. Every body type is unique and should be treated that way. In this post I am flaunting this ‘flirty and flattering dress’ from Afamado. It is sophisticated and sexy. It consist of beautiful details like the sheer fabric below & faux leather detailing which makes this outfit just right for a night look. Its custom made for me and it will be custom made for you, rest assured you are going to have a great fit, making you look near perfect.” Ashna Bhagwani, Fashion Blogger at Beyond the bouffant.
Even though plus size fashion has evolved in recent years, the options are very restricted in market leaving many plus size fashion enthusiasts gloomy. It is hard to find cloths that exist for all sizes of the spectrum, at all price points, and in all style aesthetics.
Stuti Modi a young self driven woman who doesn’t stick to social norms with an imbibed entrepreneurial streak with her husband Harshvardhan Modi, who is a visionary with strong leadership qualities and knows how to binds a team for a greater achievement found ‘Afamado’ a brand to fill out this need of fashion culture for plus size women with great style.
“We knew the lack of resources for young, on-trend women sizes XL and up, so we began to fill the void. The designs on Afamado inspire curvy women to take risks and have fun with clothing regardless of size or fashion rules. Afamado women have an attitude, a way of life, a set of standards that embodies unapologetic confidence regardless of weight, shape or size.
Like all great ideas, Afamado started with a simple shopping trip. As we shopped with friends and family for two hours, what should have been simple pleasure turned into frustration and disappointment as we realized not everyone was finding things. A close friend who happens to be a size XL wasn’t even able to try anything trendy on let alone buy something.
It was an eye opening experience that showed us a massive gap in the market for plus size dresses. From that experience, the Afamado was born. ”Afamado” means celebrity in Spanish. Every woman should feel special , like a celebrity ,It shouldn’t matter if you are a size S or a size 6X, clothing should make you feel sexy, confident, fun, flirty, and any other bevy of exciting emotions that bring out the simple joys of life.” Says
Stuti Modi Inspiration “The journey so far has been super exciting! We get tones of emails from women across the world thanking us and encouraging us to keep up the good work! Our collection is inspired by a plethora of ideas collected from several experiences of plus size women in sync with the latest trends.
Our collection is exclusively designed for plus size women and keeping in mind the comforts they look for while buying a dress. We are currently offering Dresses & Tops but launching other categories soon.” Adds Harshvardhan Modi Perk of shopping online
“Online shopping is another way to make plus size women feel more comfortable while they shop. It helps them to sit in the comforts of their homes and order clothes without having to go to the store and interacting with people to understand what would fit them. Online shopping helps us reach several other women who may not be also to drop in physically at store.”
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By Satpreet Kaur