AP tops in Volvo India car sales

AP tops in Volvo India car sales
Highlights

Economic downturn and political uncertainty notwithstanding, Andhra Pradesh has accounted for a whopping 43...

Economic downturn and political uncertainty notwithstanding, Andhra Pradesh has accounted for a whopping 43 per cent of the luxury cars that the Sweden's Volvo Cars has sold in India during 2012 and the momentum is likely to continue during the current calendar year too.

Volvo Cars, which has four luxury cars and sports utility vehicles in its Indian lineup, has sold 821 units in 2012, more than two-fold jump from 320 cars the luxury carmaker delivered in 2011. Of 821 units across the country in 2012, the Hyderabad dealership owned by Talwar group and spearheaded by Saket Talwar, Director, Talwar Cars Private Limited, had sold for 350 units, making Andhra Pradesh the largest market for the Volvo cars in India.

"This year, we have set a target to sell 400 cars despite the fact that most of our competitors have launched new models in the market," Saket Talwar told The Hans India at the launch of Volvo V40 Cross Country hatchback here on Monday. With the new addition, Volvo which competes with BMW, Audi and Mercedes-Benz in India has five models including Volvo S60, XC60, S80 and XC90 which are priced between Rs 25 lakh to Rs 50 lakh. The newly-launched V40 Cross Country is available at Rs 29.25 lakh (ex showroom, Hyderabad).

"AP is our biggest market in the country. We are hopeful that the momentum will continue this year too as we are aiming a total sales of around 1,100 units across the country. We have also drawn up plans to open a new dealership in Visakhapatnam to expand our reach in the State," said Sudeep Narayan, Director, Marketing, Volvo Auto India.

Narayan further said that demand for luxury cars from Tier 2 and Tier 3 cities was also on the rise and Volvo would expand its network to tap the opportunity. At present, the automaker has 12 dealerships. The Swedish luxury carmaker which entered into India in 2007 is now betting big on the country. "We are looking to increase our sales in India from current 821 units to around 20,000 units by the year 2020. Our market share will also go up from three per cent now to 15 per cent by that time," said Tomas Ernberg, Managing Director, Volvo Auto India.

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P Madhusudhan Reddy

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