Mahesh Babu to endorse TVS bikes

TVS Motor Company has signed on noted Telugu film actor Mahesh Babu as its brand ambassador on Friday. He will join the company's other brand ambassadors and cricketers M S Dhoni and Virat Kohli to endorse the Chennai-based company's products.

Initially, Mahesh Babu will associate with TVS Phoenix bike and also endorse other products at a later date. "It is a great privilege for me to be associated with TVS. I tend to endorse brands very selectively as I need to relate to the brand and believe in it from my heart.

I am delighted to be associated with a brand that has the heritage of a hundred years backing it," Mahesh Babu told media here after the company announced him as the new brand ambassador.