Samsung launches washing machine range

Samsung launches washing machine range
Highlights

Samsung India, the consumer electronic brand and Indian arm of South Korean Samsung Group on Friday announced the launch of ActivWash, a top load washing machine, for the Indian market Introduced in 10 models, the series with digital inverter motor, starts from a price range of Rs 24,990 With the new launch, Samsung is looking towards an increase in its premium contribution by 11 per cent

Hyderabad: Samsung India, the consumer electronic brand and Indian arm of South Korean Samsung Group on Friday announced the launch of ActivWash, a top load washing machine, for the Indian market. Introduced in 10 models, the series with digital inverter motor, starts from a price range of Rs 24,990. With the new launch, Samsung is looking towards an increase in its premium contribution by 11 per cent.

Besides, by next year the company might come up with innovations in its semi-automatic and front load washing machine, its working on, an official said. The company attributes Telangana and Andhra Pradesh as an important market for its washing machine business, wherein it contributes 36 per cent of the market share while Hyderabad alone garners over 40 per cent from the two Telugu states.

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