New Delhi: The country's largest carmaker Maruti Suzuki India (MSI) on Monday launched an initiative to promote innovation in the automobile and mobility space. Under the programme -- Mobility & Automobile Innovation Lab (MAIL) -- the company will identify innovative and cutting-edge solutions through startups, which are futuristic and customer oriented.
The initiative will provide a platform to budding talent in the country to showcase their entrepreneurial capabilities at a national level, MSI said in a statement. "The Indian automobile industry is constantly evolving. The need of the hour is to have a relentless approach towards promoting a culture of innovation," MSI Managing Director and CEO Kenichi Ayukawa said.