Mahesh's 1 Nenokkadine app records 10k downloads!

Superstar Mahesh Babu's 1 Nenokkadine has created history. What with innovative marketing strategies like launching an app, the actor couldn't have asked for more.

The decision to launch movie app for all the updates on Mahesh's 1 Nenokkadine has worked out in their favour as the app has become one of the most downloaded app on Google playstore. Besides, within a few days of its launch the app has crossed 2 lakh hits and has recorded 10,000 downloads! It's no news that smartphone is the in thing now.

There's no person who doesn't possess a smartphone. And in India, Android phones are very popular. Thus, the 1 makers' decision to launch a android app has been an effective marketing strategy.

Encouraged by the success and the overwhelming response created by the app, we hear that other film-makers too are planning to exploit the same mechanism to promote their movie.

1 Nenokkadine directed by Sukumar stars Mahesh Babu and Kriti Sanon in the lead roles. Devi Sri Prasad has scored the music which will be launched on December 19.

The audio release function will be telecast live across several theatres across Andhra Pradesh. Lahari has bagged the audio rights of the movie for a whopping sum.

1 Nenokkadine is gearing up for Pongal release.