Mahesh's 1 Nenokkadine earns ROI

Prince Mahesh Babu is looking forward to the release of his upcoming film 1 Nenokkadine. The film that stars Kriti Sanon in the female lead role is directed by Sukumar. For the first time, Devi Sri Prasad has scored the music for a Mahesh Babu movie.

The movie has adopted some never before used marketing strategies to ensure good promotion for the movie.

The audio rights and satellite rights of Mahesh's 1 Nenokkadine has been sold for a record price even before the movie's release.

It is perhaps the first time in the history of Telugu cinema that a movie has already raked in most of the moolah spent on its making.

According to the trade analysts, the movie has already fetched Rs 70 crores.
The film is set to hit theatres on January 10. Let's see how much business the movie does post release.