Sunny ka naya MMS dekha kya?­

Early 7,000 auto-rickshaws in Mumbai carry caption these enticing lines - ‘Ragini ka naya MMS dekha kya?’, ‘Ragini yahaan baithi thi’, ‘Do mein zyaada mazaa hai’!

Wondering why? This is the promotional activity for Sunny Leone’s upcoming movie, ‘Ragini MMS 2’. The production team says that the autos move through the length and breadth of the city, and so will make an interesting promotional activity for the film.

“We had done this earlier during ‘Ragini MMS’ back in 2011 and the feedback had been overwhelming. Scores of others aped us subsequently. An auto rickshaw campaign tends to gain good visibility. Sunny enjoys unprecedented popularity among the masses and the Ragini franchise reaches out to the lowest common denominator,” says Tanuj Garg, CEO – Balaji Motion Pictures.

However, we’ll have to wait and watch whether this ‘teasing’ campaign will manage to pull in crowds to the theatre or not.