Sex icon promotes condom with Do the Rex

New Delhi: Actor Ranveer Singh, who emerged as a sex icon with his bold condom ad campaign "Do the Rex", says sex is natural and it's time to bring it out of the bedroom.

"Sex is a beautiful and perfectly natural phenomenon. Everyone does it and by no means is it a bad or evil thing. So, there's really no reason to be cagey about it," he said.

"The facilitation of an open and healthy discussion about sex amongst young people is important to combat the repressed status of sex in India," Ranveer said in a statement.

The 29-year-old actor feels it's the ignorance towards the issue that is cropping up problems amongst youngsters and says it's silly that we still shy away from talking about how we came into existence.

"The attitude towards sex in India is one such matter that needs to be brought to the fore and addressed. The trivialisation of sex i