Raju happy that Kerintha has picked up steam

Dil Raju feels it is important for a producer who made a small film to believe in it once it opens to good word of mouth. “My film ‘Kerintha’, despite extensive promotions, opened to only 50 per cent occupancy on day one but it gradually picked up, courtesy good word of mouth and favourable reviews. On Saturday it ran to almost packed houses throughout both the states.

It is paramount to up the promotions once his product receives a thumbs up,” said Raju. He was speaking at a promotional event of the film in Hyderabad. The Saikiran Adivi directorial starred Sumanth Ashwin, Sri Divya, Tejaswi, Parvateesam, Sukeerti and Vishwanath in the lead roles.