Silvostyle ties up with Bajrangi Bhaijaan for merchandising the official pendant

As ‘Bajrangi Bhaijaan’ trends globally, the style of Salman Khan in the film is set to become a rage among his fans and followers. To cater to the same, Silvostyle has associated with ‘Dabangg’Khan’s first home production ‘BajrangiBhaijaan’. Silvostyle forays into movie merchandising by exclusively launching the official ‘Bajrangi Bhaijaan’ pendant.

This pendant by Silvostyle is beautifully crafted and cast in 60 per cent silver. The design of the pendant is the replica of the pedant designed by Ashley Rebello and worn by Salman Khan’s character in the movie. The pendant is available in two sizes i.e. 2" priced at Rs 1195 and 1.5" priced at Rs 795. It comes with a 30" black thread, just the way the superstar is seen wearing in his upcoming film ‘Bajrangi Bhaijaan’.

The originality and authenticity of this stunning piece is highlighted by the fact that it comes with a personal message signed by Salman Khan. With this trendy and fashionable pendant, Silvostyle aims to reach and touch the heart of millions of Salman Khan Fans across the nation with this exclusive movie merchandise. The pendant will be available across all Silvostyle outlets, P N Gadgil Jewellers, Being Human stores and online exclusively on Amazon India.

The on-ground presence will be about 120 outlets across the country. In a first, Amazon.in has opened pre-bookings for the pendant and the response to advance bookings has been overwhelming. Prasad Kapre, CEO and Director, Style Quotient Jewellery Pvt Ltd (Silvostyle) says “Being in the silver jewellery business, we see an immensegrowth opportunityfor Silvostyle to be associated with a blockbuster like Bajrangi Bhaijaan and superstar Salman Khan’s maiden home production.

Hollywood and Bollywood have always been great influencers and have set trends right from the advent of the Superhero merchandise, be it accessories, toys, bags, watches, clothes, jewellery etc. We have also exclusively tied-up with the ecommerce shopping portal Amazon, as it is the largest online shopping platform currently.We feel that our collaboration with Bajrangi Bhaijaan, Amazon and Inox will help us broaden the scope of our brand Silvostyle.

Salman Khan is a trend setter and a fashion icon with a huge fan base that followsthe actor’s every style: be it Robin Hood Pandey’s Dabbang look or the French beard in Kick. Silvostyle is the official manufacturer of the Bajrangi Bhaijaan pendant, it feels great to be a part of this trend setting move andwe hope to reach out to larger audiences.”

Salman Khan said “Both the movie Bajrangi Bhaijaan and the pendant are very close to my heart. It is a pleasure to partner with Silvostyle for the official Bajrangi Bhaijaan pendant. I got a lot of requests for the pendant from fans and I am happy to say the official pendant is now available.”