For I-Day, celebs toast soldiers with '#Saluteselfie'

Mumbai: From cine stars like Amitabh Bachchan and Shah Rukh Khan to sports icons such as Sania Mirza and M.S. Dhoni -- celebrities galore have lent support to '#Saluteselfie', a neutral social media campaign by the Reliance Group for India's 69th Independence Day.

The "#Saluteselfie", which was started on Aug 7, got more than 20,000 "salutes" in less than a week, with the first post by Amitabh Bachchan. One of the largest such campaigns, it has evoked 250 million impressions, with a reach of 65 million. "Join us as we salute our brave armed forces who risk their lives to save our lives. Your salutes are reaching right up to the icy heights of Siachen. Take a SaluteSelfie and show your support," says a short video of the campaign.

The video is also being played at the DLF Promenade in the capital's southern quarters of Vasant Kunj, and at the Cyberhub in neighbouring Gurgaon in Haryana. The "#Saluteselfie" campaign has been joined by many others like actors Priyanka Chopra and Aditi Rao Hydari, who have also shared photographs featuring themselves while saluting the spirit of the soldiers.

Here's what the celebrities had to say:

Salute 2 r Armed Forces, who selflessly risk their lives 2 protect our beloved country & our families. #SaluteSelfie pic.twitter.com/0jvUGPeMDB

— Shah Rukh Khan (@iamsrk) August 10, 2015

Respect. Pride. Gratitude... for the Indian Armed Forces! #SaluteSelfie #JaiHind #ArmyBeti pic.twitter.com/70fiLgNVtu

— PRIYANKA (@priyankachopra) August 14, 2015

Join me in saluting the real heroes of our country - our soldiers. #SaluteSelfie pic.twitter.com/iQgTZ0RsWN

— Saina Nehwal (@NSaina) August 8, 2015

Take a #saluteselfie and make it ur profile pic. Salute our brave soldiers . Join me pic.twitter.com/l439ROYAqD

— Virender Sehwag (@virendersehwag) August 9, 2015

Thank you to the Indian Army for everything that they do and sacrifice for us so that we are safe.. #SaluteSelfie pic.twitter.com/UKSg8m8C69

— Sania Mirza (@MirzaSania) August 13, 2015

#SaluteSelfie acknowledging the selfless , brave heroes #IndianArmy https://t.co/WjuszFeIQ4

— Shahid Kapoor (@shahidkapoor) August 8, 2015

Salute to the Army for selflessly risking their lives for our protection. #SaluteSelfie pic.twitter.com/u6WUZgWJDI

— Radhika Apte (@radhika_apte) August 14, 2015

Thank you for every single day that you selflessly risk your life for our peace and happiness #SaluteSelfie pic.twitter.com/I5JF6x8rgS

— Aditi Rao Hydari (@aditiraohydari) August 13, 2015

Salute to our armed forces. 68 years of national pride. #SaluteSelfie pic.twitter.com/GX0EYTFufz

— Ronnie Screwvala (@RonnieScrewvala) August 11, 2015

Proud to be an Army kid!! Salute to all d brave men who serve day n night to protect us !! #SaluteSelfie pic.twitter.com/ppdIu2r5k8

— Rakul Preet (@Rakulpreet) August 11, 2015

#SaluteSelfie in honor of the Brave Sons & Daughters of India🇮🇳who tirelessly & selflessly live & die 4our country 🇮🇳 pic.twitter.com/aWpUVLblrr

— Preity zinta (@realpreityzinta) August 14, 2015

#SaluteSelfie Honoring the Brave & dedicated members of the Armed forces. #Respect #India #Serve&Protect pic.twitter.com/S8YErJlK5W

— Nargis (@NargisFakhri) August 13, 2015

#SaluteSelfie A big salute to our nation's real selfless Heroes!! #IndianArmy #proudindian pic.twitter.com/Vfexuc5cjq

— Kriti Sanon (@kritisanon) August 13, 2015

#SaluteSelfie a big thanx to all the heroes who lay thr lives fr us #indianarmy pic.twitter.com/C2LImV7BTf

— Karan Wahi (@karan009wahi) August 13, 2015

#saluteselfie pic.twitter.com/14iqFoECNL

— Mahendra Singh Dhoni (@msdhoni) August 13, 2015

Harsha and Charusheela #SaluteSelfie Wishing everyone a happy Independence Day!! from team #Srimanthudu pic.twitter.com/nQ8OXbp1OX

— Mahesh Babu (@urstrulyMahesh) August 14, 2015