Rajamouli's Baahubali to enthrall new audience

The world of filmmaker S.S. Rajamouli's "Baahubali" is no longer restricted to the cinema medium. The makers of the film, Arka Mediaworks, along with character entertainment company Graphic India will extend the story of the film across platforms such as comics, novels, games and animation.

Commenting on the collaboration, Rajamouli said in a statement: "Extending the world of 'Baahubali' beyond movies allows us to reach a larger audiences and that is really exciting for me."

"We are happy to be collaborating with Graphic India, who I believe have the best knowledge and experience in this space."

Through comics and animation, millions of fans will finally be able to experience secret stories and hidden legends about the world and characters from "Baahubali".

"The epic storytelling and groundbreaking visuals that S.S. Rajamouli created have captivated millions of fans, including myself, and the future of Indian cinema shall now always be defined as 'before Baahubali' and 'after Baahubali'," said Graphic India CEO and co-founder Sharad Devarajan.

"I am so deeply honoured and humbled to work with, and learn from Rajamouli, Shobu and the Arka team as we bring their epic world into comics, animation and gaming," he added.

Graphic and Arka are also working on a larger animated project, tentatively titled, "Baahubali: The Lost Legends