Nimrat Kaur’s latest digital venture with Ekta Kapoor

Ekta Kapoor’s digital app ALT Balaji announced its first original series with ‘Homeland’ star Nimrat Kaur in the lead. ALT Balaji, which is geared up to launch in early 2017 will boast of a variety of original, exclusive and disruptive content. Directed by Nagesh Kukunoor, produced by Endemol Shine India the series is set against the backdrop of the Indian army and has been jointly conceptualised by Ekta Kapoor and Samar Khan.

The yet untitled fiction series will have Nimrat essay the role of the first woman preparing to be inducted in a combat role in the Indian Army. “When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment.

The ALT wave has begun and we’re excited to kick start the announcement with this duo. While Nimrat is known for her unconventional choice of roles, Nagesh is known for his alternative style of filmmaking, both of which align with the core ethos of ALT Balaji,” said Ekta Kapoor in a statement.

Nimrat on being associated with this project said, “Unconventional projects interest me and I am always on the lookout to do something that I have never done before. After ‘Homeland’, I was keen to do a show that pushes me as an actor and that’s exactly what I found in this one. What's exciting about partnering with Ekta for ALT Balaji is the common belief that we need to shake up digital entertainment with power-packed, strong and brave original content.”

“The digital revolution in India is going to be huge and today we are only at its tip. Ekta and I have decided to partner on an exciting show as she forays into the digital space with ALT Balaji. We aim to usher a new genre of bold and gripping storytelling in this medium. I'm excited because I've never ventured into this particular genre and that too on a digital platform!” said Nagesh Kukunoor who marks his debut into the digital world with this show.