Pledging kids’ nutrition

Crafted with an aim to create awareness around micronutrient deficiency in children, IIFA Utsavam’s “Let the 9 Shine” movement is fast gaining momentum.

As part of the initiative, AR Rehman, Sridevi, Madhavan, Aditi Rao Haydari, Perly Manney, Akshara Hassan, Nagarjuna and other Tollywood celebrities took the pledge to ‘Let the 9 shine’ at a recent event in the city.

Horlicks, one of the flagship brands of GSK consumer healthcare celebrated the movement by being the ‘cause partner’ to IIFA Utsavam.

Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, Indian Sub-Continent, GSK Consumer Healthcare said, “IIFA Utsavam is a perfect platform to raise awareness around the issue of micronutrient deficiency in children - we thank IIFA for partnering with Horlicks for this noble cause.

It is a problem that many families face irrespective of their socio-economic and cultural backgrounds. With the support of well-known celebrities, we are confident that we will create a movement that is long lasting and impactful. The Horlicks “Let the 9 Shine” campaign is a step towards communicating to a mass audience for a healthier future.”