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Adidas to turn ocean's plastic waste into clothing
Highlights
Adidas has come up with an intriguing plan to reuse some of the eight million tons of plastic that end up accumulating in the ocean each year. It will now recycle that plastic to develop fibers for use in clothing and footwear.
Adidas has come up with an intriguing plan to reuse some of the eight million tons of plastic that end up accumulating in the ocean each year. It will now recycle that plastic to develop fibers for use in clothing and footwear.
The company announced a partnership with Parley for the Oceans, an ocean preservation group, and pledged to rid the ocean of plastic waste, starting in 2016, laundry.reviewed.com reported.
The firm also pledged to phase out its use of plastic bags at its retail stores.
The announcement has highlighted a growing focus on sustainability not only at Adidas but throughout the apparel industry, with many other companies taking similar steps.
The partnership is part of a larger initiative by Parley for the Oceans, called The Vortex Project , through which the group aims to reduce its partner's plastic consumption and replace it with more ecological alternatives. The project also hopes to retrieve and recycle oceanic plastic waste.
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