Bright colours are increasingly becoming trendy

Over the last few seasons, consumer preferences in colour have shifted from regular blues and blacks to bright reds and yellows. This can be seen across lifestyle segments, from wall paint and bikes and cars to electronic gadgets, apparels and accessories.

When it comes to buying apparel, there has been a prominent change in the market as many have moved away from dull formals towards vibrant, sporty looks. Demand for brightly coloured trousers has gone up. Plain traditional t-shirts now feature loud badges, traditional woollen sweaters have given way to trendy jackets and at the workplace too, people are no longer seen in dreary formalwear.

This summer, Planet Fashion presents ‘Colour Affaire’, a handpicked selection of bright summer colours from the finest brands that resonates with this trend. This season Planet Fashion comes alive with colours with an exhaustive range of shirts, trousers, knits, suits and accessories along with a wide and varied choice for customers who desire stylish merchandise that is different from regular formalwear.

According to GS Rajesh, brand head, Planet Fashion, “This season, Monotone is passé. Be bold, be bright, and be seen – that’s the mood of the moment. And that’s what we’ve captured in our collection this season. We invite you to come alive in a flurry of energetic colours with our Spring Summer Collection 2014. It will brighten up your wardrobe as much as it will brighten up your day.”

Sporty t-shirts, vibrant shirts, trendy jackets and colourful chinos are the essence of this collection that extends across work, casual and evening wear. Price of garments range from Rs 899 to Rs 1899 for t-shirts, Rs 1699 to Rs 3499 for shirts and Rs 1799 to Rs 2799 for trousers.