Canvas Xpress launched

Leading domestic smartphone brand, Micromax has launched its Canvas Xpress in India. This smartphone is powered by a 1.3GHz quad core processor and runs on Android KitKat 4.4.2. It comes with a 4.5-inch FWVGA display. It is equipped with 1 GB RAM while 8 GB ROM is expandable up to 32 GB. It sports a 5 mega pixel rear camera with auto focus and the 0.3 mega pixel front camera with 720p video recording and playback. It packs a 1950 mAh battery. Connectivity options include 3G support, Wi-Fi and Bluetooth.

Commenting on the tie-up, Vineet Taneja, chief executive officer, Micromax said, “At Micromax, we have always believed in opting for smart partnerships building on our innovative products and belief to make technology accessible to all. Our partnership with Flipkart to launch the Canvas Xpress exclusively reinforces our commitment to simplify the process for millions of users who prefer to shop online and get the device with just a few clicks. We look forward to a great consumer response through this platform.”

The phone comes equipped with advanced features like HotKnot and Smart Wake for intelligent navigations. HotKnot technology allows the user to transfer data with just one touch. While Smart Wake allows the users to open and access the apps in the phone through customized gestures even in the locked screen. Also, it comes with features like voice search, Hangouts for video calls, Google Drive and smart contact prioritization etc.

Speaking about this partnership, Michael Adnani VP – Retail & Head – Brand Alliances, Flipkart said, “Micromax is one of the most popular homegrown phone brands in India and we are happy to partner with them for the exclusive launch of the Micromax Canvas Xpress on our platform. A number of global brands have seen phenomenal success on Flipkart this year and we are confident of continuing this trend.”

The phone will compete with Micromax Unite 2 A106 and Obi Alligator S454.