Designer wedding paraphernalia becomes a fad

Present day designer boutiques are equipped to offer everything for a traditional Indian wedding. From bridal outfits to jewellery, garlands to all miscellaneous items, everything for a wedding is available at the designer boutiques. The popular concept for this marriage season is ‘Pelli Poola Jada’. Even if flowers of the bridal plait wither soon after the wedding, its bloom is everlasting.

Beauticians or flower vendors who are good at making ‘Pelli Poola Jada’ and other bridal decorations are virtually minting money this marriage season. In earlier days, marriages used to be performed strictly as per the directions of the parents, grandparents and great grandparents of the bride and bridegroom without giving any scope for the young couple to reveal their choices or preferences, in the name of tradition.

Times have changed now. The bride and bridegroom are more open in the cyber era. They are not showing any hesitation to reveal their preferences over the manner in which their wedding should performed as they want to make the once in a lifetime occasion memorable.

They are keen on every single aspect of their wedding from invitation design to venue decoration and bridal accessories to wedding paraphernalia. They want everything unique adding richness to the wedding. The craze for exotic wedding things led to creation of designer ‘Pelli Kobbari Bondam’, `Garigamunthalu’, coconut halves, colourful baskets and other paraphernalia of a traditional Indian wedding.

Ummadisetti Gayatri, a homemaker of Bhavanipuram, has come up with several unique wedding items using her creativity through her ‘Pelli Poola Jada’. “Though the Pelli Poola Jada is a traditional concept, it is given a modern touch with contemporary patterns and attractive and colourful designs.

Modern day brides want all wedding accessories and other paraphernalia bright and elegant. Though the flower decoration does not last more than 7 to 8 hours, they are insisting on Pelli Poola Jada. Crystals, lace, zari borders, kundan work, colour stones and artificial gold flowers are used in making the plate to enhance its appeal and longevity,” she said.

Gayatri accepts orders online through her website and social networking page. The price of a Pelli Poola Jada ranges from Rs 2,200 to Rs 3,500. A pair of garlands is priced in the range of Rs 3,800 to Rs 8,000. Flower jewellery with a variety of colourful combinations for sangeet and mehendi ceremonies and other special occasions cost Rs 2,000 to Rs 3,500.

The prices of other unique things like coconut, bindi, addu tera and butta start from Rs 500. The prices vary depending on the material used for decoration and the customer preferences. “We work 22 hours a day to meet our customers’ orders during the marriage season. We ensure the delivery of the ordered things to the customer hours before the wedding muhurtam. Though it is tough, we prefer to accept bulk orders,” Gayatri added

By Ch Sowmya Sruthi