City startup launches Artificial Intelligence based website

City startup launches Artificial Intelligence based website
Highlights

City-based startup ENIXTA Innovations, an Artificial Intelligence (AI) startup, launched buysmaart.com, a product discovery platform that uses artificial intelligence to recommend the best phones for you. Announcing this at a national launch event organised on Tuesday, Giri Devanathan, CEO and Founder of ENIXTA Innovations

City-based startup ENIXTA Innovations, an Artificial Intelligence (AI) startup, launched buysmaart.com, a product discovery platform that uses artificial intelligence to recommend the best phones for you. Announcing this at a national launch event organised on Tuesday, Giri Devanathan, CEO and Founder of ENIXTA Innovations, said, “Artificial Intelligence is the next major phenomenon in computing, and smart agents taking decisions on behalf of consumers will become common place.

  • City-based startup ENIXTA Innovations launches buysmaart.com, a product discovery platform that uses Artificial Intelligence (AI) to recommend the best phones to the user
  • The company plans to add more product categories like laptops, tablets, cameras and cars in the near future

We have accomplished the formidable feat of creating an artificial intelligence engine that reads more than a million reviews, and automatically extracts meaning from these reviews to recommend the right phone for you.” Elaborating on the products and company, he added that the firm creates products to help you take the right decisions and thereby save time and money.

Giridhari Devanathan, CEO and Founder, ENIXTA Innovations at the launch of buysmaart.com

“With over 5,000 mobile phones variants, having over 50,000 technical specifications and over 1 million user reviews, the buying decision for mobile phones is very complex. Our first product - BuySmaart is a website that helps you make the right buying decisions. We have currently launched for mobile phones. What sets buysmaart.com apart are its personalised search method and AI algorithms. Both features are unique to us and nobody can boast of,” he emphasised.


The buying decision can be decomposed into two steps: What to buy? (what is the best phone for my needs) and where to buy (which seller offers the best price/customer service etc)? Apart from this the website also allows the user to customise the search process by expressing how important each component (camera, battery etc.). The system applies the criteria to show personalised search results as per user preferences.

Screen shot of the website

Here, the personalised ranking system takes into account three things: User preference for the component; quality of the component as per technical specifications; and quality of the component based on sentiments - derived from the artificial intelligence engine that analyzes over a million reviews.


“BuySmaart was developed over a few months' time by an able and efficient team of ten. Our target customers are anyone who wants to buy a phone,” Giri said. “Currently, we are only in the mobile phone category. In the near future we will expand into tablets, laptops, cameras and cars,” he informed. “Our focus area right now is India, we will expand to other geographies in future,” he concluded.

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