Lee’s Sounds of Cricket campaign to raise awareness on hearing loss

Australian cricketing legend Brett Lee has been announced as Cochlear’s first Global Hearing Ambassador. As one of the world’s fastest bowlers who has smashed multiple cricket records, Lee’s new target will be to reach out to 360 million people to raise awareness about hearing loss.

That number is an estimate of how many people in the world suffer from disabling loss of hearing - many are not aware of the effects this can have on them or what treatments are available. As Cochlear Ambassador, Lee will spearhead a ‘Sounds of Cricket’ campaign to raise awareness of the significant medical, social and economic impacts hearing loss can have on individuals and their families.

The campaign, commencing later this year, will ask people to ‘imagine if you could only imagine the sounds of cricket.’ Speaking in London, Lee said, “Hearing loss is a huge global public health issue. I can’t imagine cricket without sound – on the field not hearing the appeals and the crowd, off the field not hearing team mates, or at home not hearing family. I can’t imagine it.”

“A cochlear implant can change all of that. I’ve seen it happen. The implant takes a person from silence to sound. It is a wonderful, life changing moment. And through the language of cricket, a game with three billion fans across the world, we can expose more people to implantable hearing technologies. We can help more people go from silence to sound,” he added.