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Bring home the California spirit
Reliance Trends, in collaboration with its partner Cherokee Global Brands (NASDAQ: CHKE), announced the launch of Point Cove, its new California-inspired brand.
Reliance Trends, in collaboration with its partner Cherokee Global Brands (NASDAQ: CHKE), announced the launch of Point Cove, its new California-inspired brand.
Point Cove, created by Cherokee Global Brands’ in-house design team, is a California lifestyle brand that offers colourful and fun-filled products crafted to deliver a well-balanced combination of playfulness and sophistication. Categories include apparel, accessories, and footwear for kids in the age group of 2-14, with the entire product range featuring bold colours that bring home the California spirit.
The debut also featured a holistic marketingcampaign including a full-fledged in-store brand presentation, social media activity, and lifestyle photography that evoked the brand’s inspiring tagline, “Chase Your Dreams.”
Akhilesh Prasad, CEO, Reliance Trends, commented, “At Reliance Trends we are always looking to strengthen our apparel offerings with brands that can create emotional attachments with our consumers. We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove’s unique, California essence and look forward to working with the entire Cherokee Global Brands team to further develop the brand over time.”
“We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands”, said Howard Siegel, President and COO of Cherokee Global Brands. “As an innovative brand company, we’ve developed Point Cove by leveraging our turn-key 360 degree platform.
This is another wonderful example of the success associated with our three power pillars: agility, scale and vision that enable us to deliver great content to all our partners around the world. The combination of strong execution, superb marketing and the exceptional collaboration of our leadership teams led to the fruition of this brand, all with the goal of maximizing customer satisfaction and value creation,” he added.
