Kone kone mein India HAPPY

Sony Pictures Networks introduces their regional campaign to strengthen their consumer outreach

Sony Pictures Networks (SPN) unveiled their regional campaign for VIVO IPL 2016 to further strengthen their reach through strategic market activations and localisation of content. Owing to the overwhelming response to the regional feeds last year, the network maintained its commitment to its viewers by continuing the language feeds in Tamil, Telugu and Bengali for their flagship cricket property.

The VIVO IPL fan parks, a BCCI initiative, are a primary medium to engage with audiences across the country and enhancing the viewing experience of the fans to relive the excitement that comes with watching a live match. As a part of ongoing initiatives to bring in newer audiences, SPN will broadcast the matches in the local regional feed at the VIVO IPL fan parks that will be hosted across 35 cities in the country.

The new marketing campaign launched by SPN for VIVO IPL 2016 is themed - ‘Ek India Happywala’; and it engages with the audiences on a deeper level through current social topics. Prasana Krishnan, executive vice president and business head, Sports cluster - Sony Pictures Networks India said“As the exclusive Television broadcaster of VIVO IPL, we are committed to taking on initiatives to increase the viewership of the game and continued our pioneering initiative of multi-language feeds in Tamil, Telugu and Bengali available across markets.”

“We have launched a very powerful message through our VIVO IPL 2016 campaign – ‘Ek India Happywala’. This campaign reflects the inspiration that an iconic brand like VIVO IPL can seed into the society as it urges every Indian to create a happier India.”