Strong, independent and beautiful

You have heard that behind every successful man there is a woman. But the latest video from Culture Machine says that behind every successful woman, there is her ‘squad’ that makes her so. From a mother to sister, childhood friends to college buddies, colleagues to your roommates, each one of them who are there for you whenever you need, are what make you strong, anchored and beautiful.

In Culture Machine’s latest video on their digital channel ‘Blush’, mother-daughter duo Neena and Masaba Gupta come together to represent what goes behind making a successful women. The video is the next in the ‘Unblushed’ series.

This video takes us through a literal, yet metaphorical visualization, where we see Masaba getting ready for a shoot while her mother Neena changes multiple professional avatars and eventually to her mother towards the end. Showcasing how various people in the background drive and motivate us to walk through life, this video touches our hearts and highlights that behind every successful woman, there is a set of women who are the wind beneath her wings.

Commenting on this video, Masaba said, “Every successful woman has a group of women who are silently motivating and propelling her forward to do what she wants to do. These women are undeniably the strength behind the achievements.

When Culture Machine’s team approached me for this video, I immediately associated with the concept and was more than glad to be a part of it with my mother. Through this video, we want each woman to find her beautiful, her strength and thank her squad for their contribution in making her as she is today!"