Indians worried about Cancer but not aware about treatments: Philips India Survey

Indians worried about Cancer but not aware about treatments: Philips India Survey
Highlights

Marking the World Breast Cancer Awareness month in October, Philips Healthcare India conducted a survey with AC Nielsen that highlighted cancer as the single most worrying disease in comparison to conditions like cardiovascular ailments, communicable conditions and other metabolic disorders. However, while 84 percent respondents are aware that cancer needs immediate attention, only 36 percent people are aware about the different cancer treatments.

Marking the World Breast Cancer Awareness month in October, Philips Healthcare India conducted a survey with AC Nielsen that highlighted cancer as the single most worrying disease in comparison to conditions like cardiovascular ailments, communicable conditions and other metabolic disorders. However, while 84 percent respondents are aware that cancer needs immediate attention, only 36 percent people are aware about the different cancer treatments.


According to the findings of the survey, cancer accounts for close to 8% of deaths in India, with lung and mouth cancer being the leading cause of cancer deaths in men in the country while cervical and breast cancer are the prime causes of death among females. The survey exhibited that high concern towards cancer does not match the knowledge levels with around58 percent people being unaware about various cancer symptoms. When it comes to identifying warning signs, it was found thatlumps emerged as the most prominent symptom followed by sores that do not heal.The survey found that almost 85 percent people believed that medical interventions are expensive, and due to that many people do not go ahead with treatment in time, thus worsening their conditions.

Dr. B. S. Srinath, Managing Trustee, Sri Shankara Cancer Foundation says "It is important for people to understand that cancer should be detected early and is treatable. Many cancers which were until now considered as incurable can now be cured. In this aspect, adopting advances in medical technology plays a very critical role. It is a matter of great concern that people are unaware of the symptoms of cancer and their presentation. We are putting all efforts to create more awareness about the need for early detection and implementation of appropriate treatment so that the fatalities could be reduced and outcome could be better."

The survey further showed that when it comes to different types of cancer, people were more aware about breast, mouth and lung cancer in comparison to other cancers. The survey also brought out how 75 percent people still believe cancer to be taboo. However, 78 percent feel that celebrities talking about their personal experience with the disease encourage people to keep an open mind and take treatments to lead a normal life.

The survey was conducted in 15 of the leading metros and non-metro cities (Delhi, Kolkata, Mumbai, Pune, Ahmedabad, Chennai, Bangalore, Hyderabad, Lucknow, Chandigarh, Guwahati, Patna, Indore, Cochin and Vizag) in India amongst around 3000 people.
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About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 112,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

For further information, please contact:
Saumya Bhushan | Aanchal Sharma
Avian Media
+91 9910353007 |+91 9717440834
saumya@avian-media.com | aanchal@avian-media.com

Sumathi Rao
Director, Brand Communications and Digital, Philips India
+ 91 98452 10362
sumathi.rao@philips.com


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