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A clean record
Xavier School of Management created World Record for the largest hand washing relay. Guinness World Records has officially confirmed the record. The initiative, ‘Banega Swachh India’ campaign was conducted by the Marketing Association of XLRI (MAXI) with support of leading hygiene product brand Dettol at the 36th MAXI Fair held at XLRI Campus
XLRI creates world record for largest hand washing relay
XLRI - Xavier School of Management created World Record for the largest hand washing relay. Guinness World Records has officially confirmed the record. The initiative, ‘Banega Swachh India’ campaign was conducted by the Marketing Association of XLRI (MAXI) with support of leading hygiene product brand Dettol at the 36th MAXI Fair held at XLRI Campus in Jamshedpur in January and was a part of MAXI’s awareness drive to spread the message of ‘Clean India’, carrying forward Prime Minister Narendra Modi’s ‘Swachh Bharat Abhiyan’.
The relay saw a participation of over 991 participants including members of XLRI as well as residents of Jamshedpur. The Guinness World Record authorities in London accredited this endeavour by XLRI students for the most number of participants in a hand washing relay in February after a scrutiny of the submitted evidences. XLRI has beaten the record formerly created in Sri Lanka by 650 participants.
Prithwish Datta, Secretary, MAXI thanked the citizens of Jamshedpur on behalf of the institute and ensured that the students of XLRI will continue their efforts of raising awareness about socially relevant issues taking forward the long standing tradition of this B-School with a difference. Fr E Abraham, Director, XLRI remarked, “We congratulate our Team MAXI for creating this record. This was a noble initiative entirely conceptualised by our students to spread awareness for Clean India Movement.”
