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INOX Leisure to celebrate Intn’l Yoga day in style
The hour-long film will be touching various aspects such as importance of yoga i day-to-day lives through 15-minute interactive capsule and how can yoga help personal transformation.
First of its kind initiative #YogawithINOX, organised by the movie exhibitor in association with Isha foundation will be playing an interactive short film titled ‘Life 70mm-the only way out is in’ in around 100 theatres in view of the International Yoga day tomorrow.
The hour-long film will be touching various aspects such as importance of yoga i day-to-day lives through 15-minute interactive capsule and how can yoga help personal transformation.
One will also witness founder of Isha foundation Sadhguru, demystifying various aspects of yoga along with a few bytes of various celebrities talking about transformation through yoga. Sadhguru said, “The only way to experience true wellbeing is to turn inward. This is what Yoga means not up, not out, but in. The only way out is in.”
The bookings for the movie that will be screened from six to seven in the evening tomorrow can be done online as well. Speaking about the initiative the chief marketing officer of INOX Leisure Rajeev Chakrabarti said, “Cinema is said to be an experience that arouses consciousness and emotions.
The interactive layer that INOX has added through #Yoga with INOX makes that even more true and alive. The spiritual dimension we have added breaks all those limitations of entertainment in a different way”.
