Hike’s Caught Behind brings exclusive off the field content on cricket

Hike Messenger, India’s first homegrown messaging platform, today announced it has launched Caught Behind behind the scenes videos, photos, moments and more, that give users pure, unadulterated and exclusive ‘off the field’ cricket content that they will enjoy.

Caught Behind features cricket stars, some of the best known video jockeys like Chris Gayle, DJ Bravo, Anusha Dandekar, and a lot more entertainment around cricket. Caught Behind on Hike Messenger is available across Android starting the evening of April 5 and on iOS starting April 12, for the 2017 Indian Premier League.

Content on Caught Behind has flavours of humour, fun, passion, commitment, idiosyncrasies and jazz. Some upcoming entertainment around cricket on Caught Behind includes:

• Rapid fire questions on players’ lives and their relationships
• Players reading tweets on their performance and on their style and reacting to them
• Challenges asking players to dance, impersonate dialogues, impersonate other players and celebrities
• Role reversals between players and jockeys
• Foreign players taking Hindi speaking classes with the ‘Lovely Taxi’ driver a series of humorous exchanges
• And much more

Apart from all of the above, users will be able to see live cricket scores on Hike on a completely new avatar of Hike Cricket, which includes cricket scores, games and much more.

Users will also have a choice of over 50 expressive cricket based stickers both static and animated to express all that they want on cricket. Additionally, they will be able to use Live Filters to create their own Photo, Video or Text Stories around cricket to share their everyday moments with their friends and loved ones.

Apart from Caught Behind, cricket celebrities like Chris Gayle, Bravo and KingsXI Punjab, and jockeys like Anusha Dandekar will be sharing their everyday moments over the cricketing season through video and photo updates on Stories on Hike. Celebrity Stories on Hike start on April 15.

Commenting on the launch, company spokesperson at Hike Messenger said, “Cricket is one of the most celebrated games in India. With Caught Behind, we are excited to bring exclusive, snackable and fun entertaining cricket content to our users for IPL 2017!” Caught Behind was conceptualized and executed with Motivator, a GroupM company, along with their production partner 101India.com.