USL Diageo and Essar Oil do their bit for road safety awareness

A Diageo Group Company and Essar Oil Limited organised the first customer engagement activity at the Essar Petrol Pump at Langar House, Hyderabad on 25 April, as a part of the partnership to create awareness for road safety. Campaign volunteers engaged with citizens and drivers at the petrol pump, educating them on road safety. Many citizens pledged to ‘Never drink and drive’, by signing the pledge board present at the venue.

The year-long programme will cover over 3,500 outlets and petrol pumps of Essar Oil, including city roads and national highways in India, to provide training and awareness on various aspects of road safety, particularly drunk driving. The managing director and chief executive officer of Essar Oil, Lalit Gupta, said, “The great aspirations of our economy require commensurate attention towards safety.

As a responsible corporate and a fast growing retail fuel supplier for road travel and transportation, Essar Oil is committed to creating and widening awareness of safety measures to save precious human lives that could be lost in road accidents. Essar Oil is happy to partner with United Spirits, on creating awareness about the importance of road safety.”