Spice Brand updates its portfolio in the Telugu states

Spice brand, a joint venture between Transsion Holdings, today launched an all new portfolio of eight mobile devices including five feature phones and three smartphones.

The new product portfolio offers aesthetically and stylishly designed phones with features that would stand out and appeal to the youth, and is priced between Rs 850 to Rs 9,500.

In alignment with the fresh design created for the Indian youth, the products are segmented as F Series (Music, fun, fashion), K series (Creative and fashion), V Series (Value premium, with emphasised focus on performance and camera), and Z series which are essentially the feature phones, offering best-value and quality with great design.

After establishing a strong presence through itel and TECNO, Transsion Holdings aims to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand in their multi brand portfolio.

Commenting on the occasion of the launch, Sudhir Kumar, CEO, Spice Devices under Transsion Group, said, “We are extremely excited to announce the all new Spice product portfolio today. With the launch of the series in Andhra Pradesh and Telangana, we have taken a step closer in creating an inclusive yet all-new powerful and rich digital experience for the young generation of India.

Aligned with the brand identity and philosophy, Spice brand wants to fuel the existing culture of sharing amongst the Indian youth. With easy to use features, these devices offer enhanced sharing capabilities to create new aspirations which will help in connecting the next billion. We are sure that we will create a new segment in the Indian market with the robust range of products and services.”