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Young haleem salesmen representing their hotel brand line on either side of the roads to capture the customers. Customers park their vehicles midway to order their box of haleem and stay put until their meal is finished, creating traffic issues between Tolichowki and Shaikpet.
Tolichowki: Young haleem salesmen representing their hotel brand line on either side of the roads to capture the customers. Customers park their vehicles midway to order their box of haleem and stay put until their meal is finished, creating traffic issues between Tolichowki and Shaikpet.
• Hotels selling haleem recruit boys to catch commuters on the go
• Boys run in front of vehicles forcing them to slow down and stop
• The trend of selling haleem to commuters on the go was started by Pista House
• Now many haleem bhattis follow the trend
• Tolichowki wears ‘haleem festival look’ during iftar
The trend of haleem selling to commuters on the go started a few years ago with Pista House. Now the trend is followed by many eateries. Tolichowki is surrounded by such eateries with which haleem makers turn into trouble makers for traffic police at Tolichowki. Haleem salesmen in order catch the customers run on the road in front of vehicles forcing them to slow down and create traffic jams.
The area wearing a haleem festival look becomes chaotic for road commuters.
There are several restaurants like Shah Ghouse, Shezaade, 4 Seasons, Mandar, Al Zaara, Pista House, Al Baik and Rumaan who offer haleem for vehicles on the go. The traffic police of Tolichowki division is already annoyed by these services because it is leading to severe traffic clogging in the area during the iftar hours.
An auto driver from Tolichowki, Mohammed Izhaar said, “This traffic jam will continue for one month of Ramzan and will keep annoying the commuters and drivers. The traffic problem is because of car drivers who park their vehicles on the road and the Haleem boys who appreciate them to do so.”
A restaurant manager from Shah Ghouse without revealing his name said, “There is a lot of competition in this market the hotels are on the either side of the road, and our business cannot run without the help of haleem boys.”
Tolichowki Traffic police station house officer Satish Kumar said, “The Haleem business is running low but there is a bit of hustle in the evening and we are doing our best to manage the traffic in the area. We have cleared the corners of the Tolichowki creating space for the cars to be parked which has significantly reduced the volume of traffic.”
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