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Haleem sale picks up as rains bring down temperatures

Haleem sale picks up as rains bring down temperatures
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The sale of haleem suddenly picked up in the past few days and is bringing cheers on the faces of traders. The rather empty haleem stalls are now abuzz with customers and restaurants are coming to the breakeven point now.

Hyderabad: The sale of haleem suddenly picked up in the past few days and is bringing cheers on the faces of traders. The rather empty haleem stalls are now abuzz with customers and restaurants are coming to the breakeven point now.

The sale of haleem was very low from the day Ramzan commenced this year due to many reasons as per the restaurant owners. Traders are giving credit for this rise to the decrease in temperatures and little shower that poured recently. The month of Ramzan started when the temperature was at its peak hence the haleem was not sought-after dish for iftar, rather people preferred fruits, juices, and other stuff for several days.

A restaurant owner near Mallepally junction, Irfan Ahmed said that the business was very upsetting in the first two weeks of Ramzan however it picked up after few rains in city now. He said, “It was obvious that people were not consuming haleem following the hot weather. Besides this, people were hesitant to spend more on haleem when the next month June was going to be the expensive month for most of the parents.”

Similarly, it was month ending for many people and these factors impacted the sale of Haleem this time. Abdul Raheem, a resident of Hussaini Alam, said that haleem stalls were remaining open up till 1 am but were unable to sell off their product completely a week ago. However, it is observed that Haleem is over by 11 or 12 in the night.

There are few big players in the business of haleem in city and they have reduced their prices following the lower footfall. Another restaurant owner near Khilwat Asif Ali, said that rains and cold weather has largely impacted on the sale of haleem this time.

He said, “The ingredients used in Haleem are all spices and people were apparently reluctant to consume such a spicy dish. When it rained, it gave impetus to the sale of haleem.” We must accept that rains not only brought respite from scorching heat but also enhanced our sales, he said.

BY Mohammed Younus

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