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City mom wins Priceless Moments campaign
City-based Indubala Soni, mother of a two year old, was one of seven winners to be felicitated by actress Kajol on Tuesday in Mumbai. She was a winner of the Huggies Priceless Moments Mobile Campaign. The diaper brand had launched a contest that enabled mothers to share their priceless baby moments with their close relatives through free talk time.
City-based Indubala Soni, mother of a two year old, was one of seven winners to be felicitated by actress Kajol on Tuesday in Mumbai. She was a winner of the Huggies Priceless Moments Mobile Campaign. The diaper brand had launched a contest that enabled mothers to share their priceless baby moments with their close relatives through free talk time. The contest received an overwhelming 16 lakh entries. Brand ambassador Kajol engaged with each winning mother, sharing her personal experiences from her own journey of motherhood.
The participants received an automated phone call and had to answer a few simple questions regarding their baby and their diaper habits. The seven winners were selected via an independent software system from the 16 lakh entries. Sharing her perspective on motherhood, Kajol said, “In a mother’s multi-tasking world, it’s important to take the time to stop and listen to what your child has to say.
It’s amazing that the campaign has given these moms a unique opportunity to share their heartwarming moments with their loved ones.” “I am thrilled to be one of the lucky moms to be rewarded! Being a mom is one of the most wonderful and rewarding roles you will ever have in your life, it's also possibly the toughest. I was equally delighted to meet Kajol and exchange notes on our moments of happiness with our little bundle of joys.” said Indubala Soni.
“The response to the campaign has been phenomenal. Most first-time mothers are too overwhelmed to register the special bond and we wanted more and more mothers to take a moment to cherish this journey,” said Gaurav Pande, head (sales and marketing), Kimberly Clark Lever Pvt. Ltd.
