An endeavour to revive India’s rich textiles and weaves

Over the past four decades, designer Ritu Kumar has pioneered the revival of the finest textile techniques. As part of this legacy, the brand launched 'Revivalist by Ritu Kumar', a unique endeavour aimed at bringing traditional handicrafts and textiles into mainstream Indian fashion.

The first collection launched under the Revivalist banner was, the’ Kutch Collection' in collaboration with Kala Raksha, a well-known grassroots social enterprise based in the outskirts of Bhuj. The signature collection focusses on the ancient art of hand-knitted tie and dye, traditional to Kutch, Rajasthan and Gujarat arid regions of the country. Referred to as the 'Shibori Collection' (a word for a unique pattern of tie and dyeing), the signature line has been designed in collaboration with the Mura Collective, a crafts based organisation which specializes in using Shibori on handlooms, to give it a unique look and feel of the hand organic processes.

The Shibori Collection is styled in both classic and contemporary shapes, with hand embroidered yokes. The ethnic line comes in three distinct colour variants - fuchsia, navy and turquoise and is available in all Ritu Kumar stores. The range starts from Rs 17,000 onwards.