Facebook favoured for background check on prospective partner: Survey

Facebook favoured for background check on prospective partner: Survey
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Facebook Favoured For Background Check On Prospective Partner: Survey. Almost fifty per cent unmarried people in India use social networking site Facebook to do a background check on their prospective partner, revealed a survey conducted by matrimonial site Shaadi.com.

Almost fifty per cent unmarried people in India use social networking site Facebook to do a background check on their prospective partner, revealed a survey conducted by matrimonial site Shaadi.com.

The survey was carried out to understand the different mediums of personal background check that people do before getting married and 48.9 per cent chose Facebook as an important medium to understand a person's behaviour, said a statement.

People's next preferred medium was Twitter, which received 29.4 per cent votes from those who felt that it reflected how progressive the person was. And 21.7 per cent said photo-sharing site Instagram is a good medium to analyse a person's lifestyle. But when parents were asked the same question, 45.8 per cent responded saying that they prefer to do a background check through relatives before fixing the marriage.

However, 29.7 per cent parents depend on common friends, 24.5 per cent run a background check at the work place of the prospective partner. The online poll received over 2,500 responses.

“We at Shaadi.com understand the changing mindset across generations. It is interesting to see how the mediums of background check on a prospective partner have transitioned from friends and relatives to social media,” said Gourav Rakshit, chief operating officer (COO) of Shaadi.com.

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