Handmade products exude warmth and love

Handmade products exude warmth and love
Highlights

Ever wondered why many people prefer handmade products over machine made ones, especially when gifting one to a dear one? It\'s because handmade product exude warmth and a sense of love, says a new study. Machine-made products are often of very good quality and many are relatively cheaper than their handmade counterparts but they miss the key ingredient of \"love\",

New York: Ever wondered why many people prefer handmade products over machine made ones, especially when gifting one to a dear one? It's because handmade product exude warmth and a sense of love, says a new study. Machine-made products are often of very good quality and many are relatively cheaper than their handmade counterparts but they miss the key ingredient of "love", according to the study, published in the Journal of Marketing.

"Handmade products might be perceived to contain and transmit the 'artisan's essence' in the form of his or her love for the product in a way that machine-made products cannot," wrote the researchers. Consumers seemed to believe that the creator's love for the handmade product had somehow transferred to the product itself, and that the product now "contained love".

Show Full Article
Download The Hans India Android App or iOS App for the Latest update on your phone.
More Stories


Top