Perfume brand Ajmal opens Exclusive Store in Bangalore

The largest multi-storied Ajmal Store chooses Bangalore to cater to its growing clientele.

Bangalore: Ajmal, a renowned name in the world of perfumes, proudly launch its 24th exclusive stand alone specialty outlet in Bangalore. Located in the heart of the city’s shopping hub, the store will offer a range of products apart from perfumes. Ajmal has been selling its perfumes through a retail outlet in Bangalore since 2008.This format is a strategic decision that the company has taken to be able to cater to the changing market demands. The occasion will also see the launch of ‘Jewel of India’ a range of five exotic perfumesinspired by the diverse and multi-cultural facets of incredible India.

Speaking on the launch occasion Mr. Sirajuddin Ajmal, Director – Ajmal India said “We chose Bangalore to unveil the first of its kind of store to cater to the increasing clientele. This is a high-point in Ajmal India’s journey, as we diversify into other product lines. A customer who enters the store will be happy to see the carefully chosen ensemble of products.”

As the largest Ajmal store in India is spread over a 12000 sq feet sprawling exclusive 5-storied stand-alone building. The store design has been deliberately made to look rich and royal, with gold facades. Four floors will be dedicated to specialty products. As one walks into the ground floor, they can experience and buy a variety of perfumes - concentrated perfumes & Attars, eau de parfumes, deodorants, oudh & bhakoor (Oudh & Bakhoor as specialty products preferred by customers from the middle east).

The other products include specially crafted ethnic women’s wear, upcoming line of kids wear and carpets & home furnishings. While the kids wear will be available in about three months, home furnishing will take another couple of months to be available to the customer.

Ajmal set up its first store in Mumbai several decades back in 1951. While the second and third stores was 14 years apart, in 1974 and 1988, the journey of creating and selling fine perfumes saw the addition of textiles to its product line.

This is the 24th store in the country and major expansion plans are underway to open 100 plus stores by 2020. This will see Ajmal stores not just in metros but Tier I & II cities also, as the discerning customer lies tucked across the length and breadth of India.

With showrooms in prime landmark locations across India’s major cities of Mumbai, Delhi, Hyderabad, Chennai, Bangalore, Calicut, Kochi Lucknow, Manglore etc, the company is now making strides globally. Ajmal is a pioneer and a household name in the perfumery business. In its quest for sustenance, Ajmal setup an infrastructure for backward integration in 1994 by embarking on plantations of Sandalwood, Agarwood, Aromatic and Medicinal plants on major plains/hills locations across Assam and various parts of India.