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BIBA Monsoon Collection- Welcome the rains in style
Highlights
Those first drops, mystic wet soil fragrance and a happy you – all in all a perfect symbol of the onset of rainy season. What will just complete the entire picture is a revamped wardrobe with a dash of refreshing monsoons. Addition of the natural essence and playfulness of the first rains to the closet would definitely bring a smile to your faces and your favorite ethnic wear brand , BIBA is committed to make it possible with its classy monsoon collection - Mori Girls and Blue Vibes.
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Those first drops, mystic wet soil fragrance and a happy you – all in all a perfect symbol of the onset of rainy season. What will just complete the entire picture is a revamped wardrobe with a dash of refreshing monsoons. Addition of the natural essence and playfulness of the first rains to the closet would definitely bring a smile to your faces and your favorite ethnic wear brand , BIBA is committed to make it possible with its classy monsoon collection - Mori Girls and Blue Vibes.
Mori is a Japanese style and it literally means ‘forest’ which is where the design inspiration of the range comes from. With its soothing pastels and charming florals, the Mori Collection comes across as a perfect savior for the damp and cloudy rainy. There is a heavy influence of vintage prints, checks along with skillfully bedecked hemlines and yokes in schiffli laces and embroideries in the collection. The range comprises of straight as well as flared kurtis in simple as well as asymmetrical hemlines.
Blue Vibes range is a celebration of the color indigo which is often called as ‘blue gold’. This collection is inspired from the William Morris prints in blue with interesting cuts and unique placements. The silhouettes are contemporary yet traditional. You can choose from quirky print kurtis, bright skirts or even some gorgeous palazzos and lift up your spirits this monsoon. The fabric used in both the collections is 100% cotton to make it a comfortable wear in the humid weather. So what are you waiting for, go out and soak in the rains with some oomph and style in the latest monsoon collection from BIBA.
Available at all BIBA stores; Range starts from Rs.699/- For more information, please visit: www.facebook.com/BibaIndia and http://www.biba.in/
About BIBA: BIBA, a synonym for pretty women in Punjabi, is literally a home grown ethnic wear brand, started by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. Soon, the brand started spreading its wings in and around the city as the product’s styling and beautiful hand block prints started getting fantastic response from the local communities, including many filmstars as well. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country.
Symbolizing the strength and the spirit of today’s woman, BIBA today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price, BIBA products are available in all three categories of SKD (Salwar Kameez Dupatta), M&M (Mix & Match) and Unstitched Fabric.
The popular demand from its avid patrons, led the company to introduce BIBA Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium ethnic and bridal wear segment in the country, BIBA joined hands with designers- Manish Arora; by taking up 51% stake in ‘Indian by Manish Arora’ brand in 2012 and recently acquired a substantial minority stake in the designer label- Anju Modi. Biba also collaborated with Rohit Bal and launched a collection ‘BIBA by Rohit Bal,’ that is retailed at select BIBA stores.
BIBA products are available through 172 stores in 65 cities, apart from presence in all the major retail chains in the country like Shopper’s Stop, Lifestyle, Pantaloons and Central. Over the years, the brand has received awards & recognition from various organizations, the most recent one being the ‘Most Admired Women’s Indian wear Brand’ by Image Group, for the fourth time, credited to its innovative designs, fit, silhouettes and varied color palette.
The brand is guided by the vision of Siddharth Bindra, who as Managing Director is responsible for overall growth of the brand.
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