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Online campaign against sexual harassment goes viral
Highlights
An online campaign, which encourages mothers to tell their sons about the harassment they face has now gone viral. The video #shareyourstory with your son by Delhi-based NGO Breakthrough was released late last month on You Tube.
An online campaign, which encourages mothers to tell their sons about the harassment they face has now gone viral. The video #shareyourstory with your son by Delhi-based NGO Breakthrough was released late last month on You Tube.
It depicts a woman who catches unaware her teenage son in the act of throwing flowers at the neighbour’s young daughter from the balcony of their house. She then proceeds to narrate an anecdote of her experience of being harassed by men while on her way to work. The film ends with a message “You can't drive sense into everyone.”
The video invites people to start a conversation about sexual harassment and is currently trending on social networking sites.
“The response to the short film with which we launched the campaign has been phenomenal and has already had over seven million views and over 15,0000 shares on Facebook and other social networking sites and we have been able to spark conversations around the subject within families, Sonali Khan, Country director & vice-president, Breakthrough said.
Reaching out to the masses especially young boys and men, building inter-generational dialogues on issues of sexual harassment, creating empathy amongst male youth about the way women feel when they are harassed is the main agenda of the campaign.
“The online campaign aims to build dialogue and encourage open discussion on the issue of sexual harassment within families,” Khan said.
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