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Spreading the festive cheer

Spreading the festive cheer
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Winter is here, December is here. What we love about December is not just the romantic weather but the festive season. Advertisers and brands go all...

Winter is here, December is here. What we love about December is not just the romantic weather but the festive season. Advertisers and brands go all out in giving out festive greetings in the best way possible. Thanksgiving, Christmas and all things good, here are three ads that caught our fancy this festive season (so far).

Apple - Sway
This comes first on the list; not because it is by Apple but because of how beautifully the whole ad has been conceptualised and knit. Apple is known for transiting users to another world altogether with its communication (right from the first ‘think different’ campaign). Every holiday season Apple releases a touching narrative that makes people go aww. Last year it was the cute story of Frankenstein monster and this year it is a beautiful musical.

Featuring the brand’s latest launch - Apple X - along with the flagship AirPods, this year’s festive spot has a woman dancing to Sam Smith’s track ‘Palace’, on a busy road as she runs into a man and the latter story unfolds. The frame quickly transits into a romantic, theatre-like scene where the man and woman are dancing, briefly falling in love, before returning to reality. It is the brief 40 seconds of the ad that is magical and is sure to put a smile on your face. Stunning choreography, smart cutting of frames, magical ad.

Audi - Parking Lot
The spot by Audi familiarises its viewers with the festive rush at malls and last-minute chases for parking spaces and toys. Navigating through the frustrations of festive season, the funny spot is centred around two fathers competing for the last available parking space. The chase between two of the iconic sports cars by Audi RS3 and RS7.

Through the chase, Audi takes us through the familiar obstacles such as that one person who seems to be leaving but just lingers around, the old man in the parking struggling with his keys and other similar scenarios such as narrow space in between two cars (where yours won’t fit). The ad has a befitting background score and a dramatic end escaping through the claustrophobic parking space. Relevant, quirky and funny.

By: Tushar Kalawatia

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