Samsung aims to double its smartphone sales in Africa
Samsung Aims To Double Its Smartphone Sales In Africa. "Samsung this year will ship 50 percent of all the smartphones in Africa."
CAPE TOWN: Samsung Electronics expects to supply half of the smartphones sold in Africa this year.It aims to double these sales on the continent in 2014, an executive said.
Africa has a growing young population that is increasingly tech savvy and urbanized. This is attracting foreign sellers of consumer products like smartphones, especially as markets stagnate or shrink is more developed nations.
Although smartphones are gaining popularity across the continent, they are still a novelty. At the end of 2012, sub-Saharan smartphone penetration was 4 percent, compared with a global average of 17 percent, according to industry body GSMA.
"Next year we are looking at doubling this number and the year after probably doing a substantial increase," Allie said at the annual AfricaCom conference.