Tweets with images, hashtags get more re-tweets

Tweets with images, hashtags get more re-tweets
Highlights

A study that analysed two million tweets has found images in a tweet increases chances of its re-tweet more than four times. The study by digital marketing agency Stone Temple Consulting from Framington, Massachusetts, found that using images, hashtags and links in a tweet had an even greater impact on engaging other users than it was thought.

New York: A study that analysed two million tweets has found images in a tweet increases chances of its re-tweet more than four times. The study by digital marketing agency Stone Temple Consulting from Framington, Massachusetts, found that using images, hashtags and links in a tweet had an even greater impact on engaging other users than it was thought.

Tweets with media were re-tweeted 68 per cent of the time compared to 30 per cent of text-only tweets. Also, 74 per cent of tweets with media were favourite while for text-only tweets the figure was 38 per cent. Tweets with hashtags got re-tweeted 49 per cent of the time, while 32 per cent was the figure for those without the hashtags.

One surprising result of the analysis was that the time of day was found to have a very little effect on chances of being re-tweeted; the percentage of getting re-tweeted varied only 35 to 37 per cent over a 24-hour period. Embedding a link in tweets was found to have an impact too - there was a 10 per cent hike in chances of being re-tweeted, up from 33 per cent of tweets without links.

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