16 creative twitter ways to improve business

Organise whom you follow with lists

There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighbouring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.

Create a conversation list

Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.

Update your profile picture

Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate an image with your business in the minds of everyone who follows you. The challenge is that your Twitter profile picture is very small and square.

Change your visual branding

Twitter allows you to customize the look and colors of your Twitter profile page. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile.

Rewrite your Twitter bio

Your Twitter profile bio tells your business story in the length of a text message. That’s a lot of information crammed into just a few words.

Create a Twitter landing page

Are you frustrated by only having 160 characters for your Twitter bio? Then consider creating a special Twitter landing page.

Rethink your follow strategy

Many Twitter accounts are not run by real people. They are automated programs called bots. And some of them are spammers.

Listen carefully and follow

Social media is all about conversations, and conversations mean that you talk and listen.

Reading tweets. This is the best way to find out what is on the minds of your Twitter community.

Publicize your Twitter account

Make it easy for people to find your business on Twitter by adding your Twitter username to all of your business materials.

Make sure you are following your customers

Twitter is a great place to talk with your customers. However, this means that you have to connect with them. It’s impossible for you to know which of your customers are on Twitter. For that reason, it’s important for you to advertise your Twitter account to your customers. This way, your customers can find you.

Stop following people who don’t tweet

In general, don’t worry about trying to control who follows you. But it’s a good idea to prune out the followers who have stopped using Twitter.

Put Twitter to work solving your business challenges

Sometimes, the best way to improve your experience with a tool is to ask more from it. If you’ve been casually using Twitter and allowing the results to unfold, maybe it’s time to give twitter a real job.

Add photos to your tweets

People love pictures. And this year, social media has really expanded to give people more of what they want.

Bookmark tweets you want to keep

You can save important tweets using the Favorites feature. However, many businesses use the Favorites as part of their Twitter strategy, and so they need another way to save tweets.

Review (and renew) your tweet topics

When most businesses start using Twitter, they experiment for a while. As a result, they often tweet about random topics, or don’t tweet very often because they don’t know what to say.

Expand the Twitter conversation to your blog

When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog?