Coco Sip your Manpasand tender coconut water in a bottle

After the success of Fruits Up, Manpasand Beverages Limited, India’s leading fruit juice player, has now entered the coconut drink segment under the ‘Coco Sip’ brand name. This new product consists of 100 percent natural packaged tender coconut water. Positioned as a healthy and premium beverage the product will be available in 200 ml PET bottle.

India has a vast coastline of 7517 Km and is the third largest coconut producer in the world. While branded & packaged coconut water consumption in India is still at a nascent stage, it has a big market in developed countries. For example, in the USA, coconut water drunk by consumers has shot up from less than 5 lakh litres in 2004 to around 200 million litres in 2014 according to one study. In case of Brazil, packaged coconut water accounted for around 20% of its total juice market in 2003 and by 2010 it had grown to around 65% share of total juice market. It is estimated that nearly 700 million litres of branded coconut water have been consumed worldwide in 2015 - this of course does not include the millions of litres of unbranded coconut water consumed in India and globally.

Speaking about their new brand launch, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages Ltd., said, “The coconut drink market in India is huge and most of it is catered to by the unorganized and non-branded segment. Not only is it a delicious and natural alternative to the aerated drinks available in the market, it also has multiple nutritional values. There is a huge market for branded packaged coconut drink like Coco Sip in the urban markets. After our flagship Mango Sip brand and the recent introduction of Fruits Up, this coconut drink Coco Sip is our next big and niche product launch.”

“Coco Sip will be made available through 1,000 modern retail stores and strategic tie-ups with select retailers. We also plan to deliver Coco Sip at consumers’ doorsteps through the e-commerce route. With consumers being more health conscious, there is a growing demand for healthier alternatives in the recent times,” added Mr. Singh.

With a “Make in India” vision, the company is the only Indian pure play Beverage Company. Its flagship brand ‘Mango Sip’ is based on Mango, India’s favorite fruit, and is highly popular in many parts of the country. After mango, the company plans to market many more coconut based products in the country starting from pure coconut water, and will bring out more fruit based healthy beverages in the coming days.